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☆ All 8 of Beyoncé's solo albums, ranked by critics
▼ + stars: | 2024-04-02 | by ( Callie Ahlgrim | ) www.businessinsider.com time to read: 1 min

"I Am...Sasha Fierce""I Am...Sasha Fierce" was released in 2008. Columbia RecordsMetacritic score: 62/100What critics said: "The album's songs are divided into two parts, ballads of a purported personal nature on the first disc and more aggressive club tracks attributed to the singer's newly christened doppelganger on the second. "It's a momentum-murdering formula that makes for not only a disjointed listening experience but, with the slow songs presented first, an incoherent narrative. This problem would be negligible, particularly in the age of iTunes, if it weren't clear that Beyoncé intended to make an Album and wants it to be consumed as such." — Sal Cinquemani, Slant Magazine

Persons: Sasha Fierce, Sal Cinquemani Organizations: Columbia, Magazine

☆ I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy
▼ + stars: | 2024-03-29 | by ( Michelle Mastro | ) www.businessinsider.com time to read: +5 min

I started working with her in 2009, as her director of digital strategy and new media. Don't build community, facilitate itPart of my job in overseeing Beyoncé's digital strategy was maintaining her Facebook page and Twitter account. The team would put together our recommendations, and we'd present these ideas to her father, Matthew Knowles, who was overseeing Music World Entertainment, which produced her earlier work. We stopped working on building Beyoncé an online community and instead started engaging with the online community that already existed. It was at this point that her community started to take shape.

Persons: Marcus Collins, Beyoncé, Matthew Knowles, Sasha Fierce, She's, it's, you've Organizations: Ross School of Business, University of Michigan, Beyoncé, World Entertainment, Facebook

☆ I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in executing a creative vision
▼ + stars: | 2024-03-29 | by ( Michelle Mastro | ) www.businessinsider.com time to read: +6 min

Marcus Collins shares the major lessons he learned helping Beyoncé to bring her fan base online. I started working with her in 2009, as her director of digital strategy and new media. The team would put together our recommendations, and we'd present these ideas to her father, Matthew Knowles, who was overseeing Music World Entertainment, which produced her earlier work. We stopped working on building Beyoncé an online community and instead started engaging with the online community that already existed. It was at this point that her community started to take shape.

Persons: Marcus Collins, Beyoncé, Collins, —, Matthew Knowles, Sasha Fierce, She's, it's, you've Organizations: Service, Ross School of Business, University of Michigan, Beyoncé, World Entertainment, Facebook

☆ Why Beyoncé’s foray into country makes total sense
▼ + stars: | 2024-02-14 | by ( Rashad Walker | ) edition.cnn.com time to read: +2 min

CNN —In true showstopping fashion, Beyoncé announced the release of new music last weekend at the Super Bowl, and proceeded to drop two buzzy country songs that hint at the vibe of her next album. The songs, “Texas Hold ‘Em” and “Sixteen Carriages,” were released by the singer shortly after the Super Bowl Halftime show on Sunday, and were accompanied with eye-popping visualizer videos on YouTube. Beyoncé followed that with the announcement of her eighth solo studio album, “Renaissance Act II,” and to no one’s surprise, the new project caused an incredible response across social media and beyond. They also know that this isn’t the first time Beyoncé has infused a country sound in her songs. Beyoncé’s album “Renaissance Act II” is set for release on March 29.

Persons: Beyoncé, ’, ”, ” Beyoncé, Sasha Fierce Organizations: CNN, Super, Adidas, Disney, Entertainment, Country Locations: Texas, IVY, Houston , Texas

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